Avenue Road, NW8

Guide price £30,000,000 (≈$43,800,000)


This is a very rare 0.41 acre (0.17 hectares), Freehold property, located in the most cherished part of Avenue Road, quite close to the Regent’s Park end, which has been in private hands for 61 years.


At the other end of Avenue Road, towards Swiss Cottage, the overlooking from the tower blocks and the presence of the school, does detract from the value of the surrounding properties in that location.


The property was considered the most coveted mansion in the road for 30 years but has since been surpassed by other fine redeveloped properties of a different scale.


Originally, the present owner paid 3 times the highest price achieved for any property in Avenue Road, to build and develop it.


An audacious and very valuable planning consent has now been obtained (subject to a Section 106 Agreement) to build a grand super-mansion of 17,000sq ft (1600sq m), with unrestricted parking onsite and garaging for at least two cars. This consent took 4 years to obtain.


32-34 Avenue Road is a double plot, (Width: 128ft/38.8m and Depth: 139ft/42.3m), and the newly developed property will be the widest of any other in the road (ie 26.6m). It is at least 10% wider than the newly built property at 73-75 Avenue Road (which is approx.30,000sq ft) and up to 100% wider than most of the other properties in the road (46 Avenue Road is 14.6m wide and was sold recently for £ 24million.)


Not only is the plot extremely wide but there is a substantial distance between the adjoining properties on each side and a grand open vista along Acacia Road, in front of the house, which will enhance the grandeur of the new mansion when it is built.

Very unusually, there is garden access and 360°of light to the rooms of both the existing property and the new build version, which is not an amenity enjoyed by other narrower properties in the road.


Newly Developed Super-Mansion of 17,000sq ft (1600sq m)

The newly developed property will have two substantial electronic security gates, with a deep and wide carriage drive, to accommodate many cars.

The ceiling heights of the new mansion on the ground floor, will be 3.6m/11ft 10in and the accommodation will be as follows.
• Grand Entrance Hall with circular Main Foyer, with triple height galleried landings
• Main staircase with a separate subsidiary staircase for staff and family
• 8 Bedroom Suites (all with bathrooms - some with Dressing Rooms). The Master suite has His-and-Her
bathrooms and Dressing Rooms
• Open vista down Acacia Road
• Fabulous views over Primrose Hill and the London skyline from elevated parts of the house
• 6 Grand Reception Rooms
• Main Salon
• Library
• Playroom
• Study
• Formal Dining Room
• European Kitchen
• Catering Kitchen
• Breakfast Room
• Cinema
• Extensive Pool Complex, with Jacuzzi/Pool Lounge/Salon/Massage Room/Gym/Sauna/Steam Room
• Staff Quarters, with separate access
• Garage Parking, with car lift
• Wine Cellar/Cigar Room
• Passenger Lift
• Security Room
Existing House


The existing house is 5,585sq ft (519.3sq m) and would need, at the very least, substantial refurbishment and extensions (subject to the necessary planning consents), if a major redevelopment of the property is not preferred.

Other available units

Unit Name Asking Price No. of Bedrooms Availability More Information
8 Bedrooms, 3 Bathrooms Asking price of £30,000,000 8 For sale More Information


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